My Journey

I excel in building component libraries and design systems, designing user journeys, creating interactive prototypes, strategising effective UI approaches, conducting user research, and ensuring accessibility. I am skilled at collaborating closely with diverse teams and developers to implement designs across multiple devices.

Leveraging of front-end development experience, I specialise in crafting visually appealing, user- friendly, consistent, and scalable interfaces. With a comprehensive understanding of end-to-end delivery, I bring a holistic approach to design solutions.

Elsevier, London, UK
July 2019 - Present
UX Designer, Mendeley
Mendeley
  • Orchestrated the planning and execution of the home page redesign for mendeley.com, collaborating closely with stakeholders from Business, Product, Data Analytics, and Marketing teams
  • Strengthened the Mendeley design systems by creating new components and resolving conflicts across six Mendeley products.
  • Strategised and executed the migration of design systems from Sketch to Figma. Elevated the visual appeal and usability of the Mendeley reference manager through continuous design enhancements.
  • Demonstrated leadership qualities by improving work processes and providing training support to colleagues.
ID+
  • Collaborated on identity-related user journeys across all Elsevier products, actively engaging with stakeholders and proposing enhancements to improve the usability of the sign-up process.
  • Developed a component-based style guide, empowering fellow designers within the team with standardised design elements and guidelines.
Springer Nature, London, UK
Apr 2018 - May 2019
UX/UI Designer, Macmillan Education
MEP (Macmillan Education Programme)
  • Employed effective strategies to create an engaging and seamless teaching experience in the classroom through the use of interactive whiteboards. Developed and implemented design systems that facilitated collaboration among diverse cross-disciplinary teams.
  • Assumed a leadership role in spearheading accessibility initiatives within the UXD team, establishing comprehensive guidelines to ensure compliance with WCAG 2.1 AA standards in our designs.
  • Led the design efforts for a responsive design ecosystem, working closely with developers to successfully implement responsive layouts across a broad range of devices, including low-end projectors and high-resolution interactive whiteboards.
  • Collaborated closely with fellow UX researchers to conduct rigorous usability testing, identifying areas with potential for improvement.
Navio
  • Implemented impactful enhancements to elevate the teaching experience and optimise student learning outcomes in the classroom.
  • Developed a robust pattern library for the RCF team, fostering seamless collaboration between designers and developers.
  • Successfully delivered and introduced new features in the latest release, receiving overwhelmingly positive feedback from classrooms in Spain. Utilised an iterative design process, actively incorporating valuable feedback from both the design team and cross-disciplinary teams.
  • Established clear and concise responsive design directives for the design team, enabling the delivery of responsive UI designs to the RCF team.
Activate Media, London, UK
July 2017 - Mar 2018
Digital Designer
Isoshealth
  • Created a dynamic components library, inspired by StoryBook, to assist design and development teams, facilitating the onboarding of new team members and promoting design consistency.
  • Developed wireframes and prototypes to conceptualise and visualise diverse features, presenting them to the Lead UX and stakeholders.
  • Analysed insights obtained from usability testing to improve the consultation experience for practitioners during client sessions.
Buddyhub
  • Revamped the website to deliver an enhanced user experience, complete with a fresh and visually appealing design.
  • Optimised the user experience specifically for older individuals, simplifying form accessibility and refining the sign-up process for improved usability.
ThoughtWorks (India) Pvt. Ltd, Gurgaon, India
Jun 2014 - Mar 2017
UI Consultant
Fly Delta Airlines
  • Collaborated closely with the product owner to establish a comprehensive strategy and governance for the UI design of the newly acquired airlines, Virgin Atlantic, including the development of an airline-neutral style guide.
  • Assumed a leadership position in overseeing the implementation of UI design across iOS, Android, and Mobile Web platforms, collaborating with developers and QAs to ensure a smooth and flawless execution.
Field Guide By McKinsey
  • Led the visual enhancements of the app as a UI developer, actively driving improvements to its overall appearance and user interface.
  • Created intuitive visualisations that effectively communicated and presented large volumes of data in a user-friendly manner.
  • Created a streamlined style guide, empowering efficient development and maintaining design consistency when building new features.
GoCab
  • Developed a web application that automated cab tracking, streamlining administrative processes.
  • Led a team of developers in designing the frontend of the application. Iteratively refined designs based on valuable feedback from stakeholders and user testing.
AjabShahar
  • Collaborated with clients and project managers to conceptualise innovative designs, delivering an immersive musical experience on the website.
  • Spearheaded the development of a responsive UI with a captivating parallax effect, elevating the overall user experience.
  • Demonstrated close collaboration with the QA team to swiftly troubleshoot and resolve design-related challenges across various major browsers and devices.
Internal Events
  • Facilitated impactful UI bootcamps focusing on semantic HTML, CSS, and Responsive Web Design (RWD), equipping participants with practical skills and in-depth knowledge to excel in modern web development.
  • Delivered engaging presentations on responsive web design, Atomic design structure, and SCSS, inspiring audiences with cutting-edge design techniques and industry best practices
VinSol, Delhi, India
Oct 2012 - Jun 2014
Front-end Developer
RooM by Pocketstock
  • As a vital member of the UI/UX team, I led the development of a fully responsive website, ensuring an exceptional user experience across all devices.
  • Skillfully crafted intuitive interfaces and seamlessly translated PSD mock-ups into high-quality deliverables, displaying a keen eye for detail and design aesthetics.
  • Leveraged the jQuery framework to implement dynamic client-side validations and innovative features such as drag-and-drop and file uploads, enhancing the website's functionality and user engagement.
  • Methodically resolved all front-end design issues across target browsers, collaborating closely with the quality assurance team to guarantee a flawless user interface.
  • Nurtured a strong client relationship by directly engaging with stakeholders, actively seeking consistent feedback, and providing regular updates, resulting in a highly satisfied client.
DealDey
  • Collaborated seamlessly with a cross-functional team, including RoR Developers, iOS Developers, QA, content creators, and designers, to drive front-end development of the project.
  • Solely handled the the development of the complete merchant section for both web and mobile platforms.
  • Rigorously tested and ensured cross-browser compatibility, proactively resolving significant layout issues for various browsers, even including the challenging IE6.
  • Demonstrated expertise in client-side scripting through the effective implementation of modular JavaScript, contributing to enhanced interactivity and user experiences.
  • Thrived in an agile environment, actively participating in daily scrums and sprints, which fueled efficient collaboration and continuous progress.